\nAnd did you get what<\/p>\n\n\n\n
you wanted from this life, even so?<\/p>\n\n\n\n
I did.<\/p>\n\n\n\n
And what did you want?<\/p>\n\n\n\n
To call myself beloved, to feel myself<\/p>\n\n\n\n
beloved on the earth.<\/p>\n<\/blockquote>\n\n\n\n
And yet I\u2019d say the Substack answers betray a common misunderstanding of how you become beloved. There was a lot of self in these answers and not much about the other person. There was a lot about being paid attention to, and not much about maybe serving and caring for another person, or even putting that person\u2019s interests above your own.<\/p>\n\n\n\n
These answers didn\u2019t come from nowhere; they\u2019re a perfect distillation of the cultural trends that social critics have been describing for many decades. Way back in 1966, Philip Rieff wrote \u201cThe Triumph of the Therapeutic,” arguing that shared moral frameworks were being discarded and replaced by therapeutic values. The highest good is not some sacred ideal, but rather, personal well-being and psychological adjustment. Then in 1979, Christopher Lasch wrote \u201cThe Culture of Narcissism,\u201d which built on Rieff and argued that therapeutic values and consumer capitalism combined to produce narcissistic individuals \u2014 self-absorbed, fragile and desperate for recognition.<\/p>\n\n\n\n
In such a culture people are naturally going to define love as the feeling they get when somebody satisfies their craving for positive and tender attention, not as something they selflessly give to another.<\/p>\n\n\n\n
In other, less self-oriented cultures, and in other times, love was seen as something closer to self-abnegation than to self-comfort. It was seen as a force so powerful that it could overcome our natural selfishness. Such love begins with admiration, a glimpse of another person who seems beautiful, good and true. Suddenly you can\u2019t stop thinking about her. You think you see her face in every crowd. Then comes the decentering. You realize your most sacred treasures are in another. In his 1822 book, \u201cOn Love,\u201d Stendhal describes the process of \u201ccrystallization,\u201d during which we idealize the people we love as if they were coated with shimmering crystals.<\/p>\n\n\n\n
Falling in love in this view is not a decision you make for your own benefit, but a submission, a poetic surrender you assent to, often without counting the cost. It is not empowering, but rather it involves a loss of self-control. \u201cThere is a lovely disarray that comes with attraction,\u201d the essayist and poet John O\u2019Donohue wrote. \u201cWhen you find yourself deeply attracted to someone, you gradually begin to lose your grip on the frames that order your life. Indeed, much of your life becomes blurred as that countenance comes into clearer focus. A relentless magnet draws all your thoughts toward it.\u201d<\/p>\n\n\n\n
He continued: \u201cWhen you are together, time becomes unmercifully swift. It always ends too soon. No sooner have you parted than you are already imagining your next meeting, counting the hours.\u201d<\/p>\n\n\n\n
Love is not an emotion (though it kicks up a lot of emotions); it is a motivational state \u2014 a desire to be close to and serve another. It blurs the boundary between one person and another.<\/p>\n\n\n\n
This blending of one whole person with another whole person reduces the distinction between giving and receiving, because when you give to your beloved it feels like you are giving to a piece of yourself, and this giving is more pleasurable than receiving. The goal of this giving, the goal of love, is to enhance the life of another.<\/p>\n\n\n\n
In his 1956 book, \u201cThe Art of Loving,” the psychoanalyst and philosopher Erich Fromm argued that love is not a feeling; it\u2019s a practice, an art form. He wrote, \u201cLove is the active concern for the life and growth of that which we love.\u201d It\u2019s a series of actions that requires discipline, care, respect, knowledge and the overcoming of narcissism. It\u2019s a form of love, for example, to go downstairs and get someone a glass of water in the middle of the night, and it\u2019s a great gift to ask for that water and give the other the opportunity to serve. (This is a conviction I have trouble keeping at top of mind at 2 a.m.)<\/p>\n\n\n\n
I\u2019m not saying people actually lived in this altruistic way back then, but it was a prevailing social ideal \u2014 the subject of romantic poems, stories and songs \u2014 something to shoot for. The kind of love these people are describing is an outpouring. In this conception of love, feeling beloved is a byproduct two people receive after<\/em> they have given themselves away to each other. In this view of love, self-centeredness is our main problem, and love is a delicious and demanding remedy. Marriage is an attempt to institutionalize this generosity so that it lasts after the first delirium has faded away.<\/p>\n\n\n\nIt\u2019s been a long time since the prevailing view was that self-centeredness is our main problem. We have too many Me decades under our belt for that. The ethos of self-effacement (I\u2019m no better than anybody else and nobody is better than I am) has been replaced by the ethos of self-display. Look at Instagram, TikTok or the occupant of the White House if you doubt me.<\/p>\n\n\n\n
I wonder if the general misery and disconnection all around is partly a product of the gradual buildup of the culture of the therapeutic, the narcissistic, the performative. When the culture encourages people to idolize the needs of the self \u2014 to focus on self-actualization, self-esteem, self-display \u2014 that doesn\u2019t produce strong people but needy, touchy and insecure ones. A narcissist has trouble loving because a narcissist can\u2019t really see another person. The only reality he perceives is the effect other people are having on him.<\/p>\n\n\n\n
When I look at the self-help best sellers of our day, they are not generally about how to pour out service; they are more often about how to protect yourself from other people. The general theme is, don\u2019t let other people get you down. As I write, a book called \u201cThe Let Them Theory\u201d is the No. 1 seller on Amazon, a prime example of the genre. The core idea is that you need to release your impulse to manage and improve others and focus on YOU \u2014 your own well-being. If somebody\u2019s doing something annoying or judgmental, just let him or her. Before that, there were other on-theme mega-sellers like \u201cGirl, Wash Your Face\u201d and \u201cThe Subtle Art of Not Giving a F*ck.\u201d<\/p>\n\n\n\n
It\u2019s not surprising that a culture that centers the self is going to produce inverted theories of love. I sometimes hear people say that you have to love yourself before you can love others. But this is backward. You have to observe yourself loving others before you can see yourself as lovable and before you genuinely are lovable.<\/p>\n","protected":false},"excerpt":{"rendered":"
OPINION By David Brooks Opinion Columnist Aug. 28, 2025 Leer en espa\u00f1ol Listen to this article\u00a0\u00b7 7:40 min\u00a0Learn more The time I used to spend on Twitter I now spend on Substack, and my life is much better for it. There are a lot of interesting, eclectic writers in the world. This week, for example, I […]<\/p>\n","protected":false},"author":1001004,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[],"_links":{"self":[{"href":"https:\/\/worldcampaign.net\/index.php?rest_route=\/wp\/v2\/posts\/16668"}],"collection":[{"href":"https:\/\/worldcampaign.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/worldcampaign.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/worldcampaign.net\/index.php?rest_route=\/wp\/v2\/users\/1001004"}],"replies":[{"embeddable":true,"href":"https:\/\/worldcampaign.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16668"}],"version-history":[{"count":5,"href":"https:\/\/worldcampaign.net\/index.php?rest_route=\/wp\/v2\/posts\/16668\/revisions"}],"predecessor-version":[{"id":16674,"href":"https:\/\/worldcampaign.net\/index.php?rest_route=\/wp\/v2\/posts\/16668\/revisions\/16674"}],"wp:attachment":[{"href":"https:\/\/worldcampaign.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/worldcampaign.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/worldcampaign.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}